The Guidance focuses on the applicability of Article 5(3) of the ePrivacy Directive to emerging tracking methods. It highlights three key elements for determining applicability—information, terminal equipment, and access/storage of data—and provides a detailed analysis of these. Additionally, it applies this analysis to common tracking techniques such as URL and pixel tracking, IP-based tracking, IoT reporting, and the use of unique identifiers, ensuring compliance with data protection rules.
Author: European Data Protection Board
Status: Adopted / Published
Adoption date: 2024-10-07
Last updated: 08 Aug 2025
Category: Guidance
Subcategory: Official guidance