EDPB Guidelines on social media targeting

Guidelines 8/2020 on the targeting of social media users

The guidelines focus on defining roles and responsibilities in social media targeting, involving social media providers, their users, targeters, and other relevant actors. A number of examples included in the guideline feature cookies and other tracking technologies as well as social plugins (e.g., "like" button) and hence the document discusses applicability and consent requirements under Article 5(3) of ePD.