The guidelines define the scope of transparency obligations for providers and deployers of AI systems under Article 50 of the AI Act, which applies from 2 August 2026. They offer practical guidance to competent authorities, providers, and deployers to ensure the obligations — covering disclosure of AI interaction, marking of synthetic content, and labelling of deepfakes and AI-generated text on matters of public interest — are applied in a consistent, effective, proportionate, and uniform manner across the EU.
Author: European Commission
Status: Adopted / Published
Adoption date: 2026-07-20
Last updated: 19 Aug 2026
Category: Guidance
Subcategory: Official guidance